Nh Hoteles and Amresorts sign a strategic alliance in the Dominican Republic

Tuesday 8, March 2011


Nh Hoteles and Amresorts sign a strategic alliance in the Dominican Republic


NH Hoteles the Spanish hotel company leader in urban Hotels and AMResorts, hotel company leader in the luxury vacation segment and creator of Zoetry Wellness and Spa Resorts, Secrets, Dreams and Now Resorts and Spas brands have joined their operational and commercial efforts in the Dominican Republic.


NH Hoteles, the Spanish hotel company leader in urban Hotels with presence in 25 countries and AMResorts, first North American hotel company in the Caribbean offering high quality Unlimited-Luxury® vacations specializing in the luxury leisure market., have signed a strategic agreement to develop a new formula of collaboration, therefore joining commercialization, brand management and hotel management.


The pilot plan for this alliance will be implemented in two NH Hoteles properties, both located in Playa Bávaro (Punta Cana), Dominican Republic. As of the 1st of May, the NH Royal Beach and NH Real Arena will be operated by NH, but under AMResorts’ luxury brands Secrets Resorts & Spas and Now Resorts & Spas. AMResorts will be responsible for providing these properties with sales, marketing and brand management services. Beginning in May, clients will enjoy the benefits of Secrets and Now Resorts & Spas with their signature vacation concept Unlimited-Luxury®, providing limitless access to lavish accommodations, gourmet a la carte dining, premium brands, 24-hour room and concierge services, daytime activities, live evening entertainment and much more.


After signing the agreement, Alex Zozaya, President and CEO of AMResorts, stated: “we are proud of this strategic alliance with NH Hoteles, leader in the hotel industry in Europe, that allows us to maximize on the commercial and management synergies between both companies”.

Francisco Zinser, Chief Operating Officer of NH Hoteles said: “we are especially satisfied about the agreement reached with AMResorts, the North American company leader in the luxury leisure market in the Caribbean, which presents an excellent opportunity to further develop and enhance both properties from a commercial point of view”.


This model opens the door to an array of possibilities and is just the beginning of a new strategy between two successful companies both with fundamental experience and desire to strengthen presence within their own tourist destinations.



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