On the road again Design Hotels launches 11 roadtrips in Germany and Austria

Thursday 1, April 2010


On the road again Design Hotels launches 11 roadtrips in Germany and Austria


Following the successful launch at the international trade fair ITB in Berlin, the Design Hotels™ Roadtrips – Made by Originals are now bookable at Together with BMW ConnectedDrive and the car rental company Sixt, Design Hotels™ and 11 member hotels have created custom-made driving experiences in Germany and Austria.



They are designed for independent travellers to discover regional highlights that are off the beaten track. The routes and sites can be downloaded into the navigation systems of BMW cars via BMW ConnectedDrive. BMW ConnectedDrive services are activated in all BMW cars from the exclusive rental car partner Sixt in Germany and Austria.


The Tours

Each roadtrip blends cultural, culinary, historical and architectural highlights in a German or Austrian region and is designed as a day trip. Once the desired roadtrip has been downloaded from BMW ConnectedDrive the system navigates guests from their hotel to the various places while updating drivers with the latest traffic conditions. Louis Hotel in Munich, for example, has created a scenic tour of the city and beyond. One of the stops is at the recently opened Museum Brandhorst with its modern art collection. The tour continues with a visit to BMW Welt, an event and exhibition hall for BMW cars and a contemporary architectural wonder, and a drive to the nearby lake Starnberger See to experience authentic Bavarian culture and cuisine at its best. Other routes lead drivers to famous wineries throughout Germany and Austria; a dairy specialising in handmade cheeses; contemporary art museums and culinary experiences at hot new restaurants.


How To Book

To complement the routes, each hotel offers a tailored package for BMW ConnectedDrive guests. The packages and the Sixt rental cars are bookable at and are valid for arrivals until 31 December 2010.


The participating hotels are:



Hotel Daniel, Graz

Wine & Spa Resort Loisium, Langenlois

Das Triest, Vienna

MAVIDA Balance Hotel & Spa, Zell am See



Becker’s Hotel & Restaurant, Trier

Louis Hotel, Munich

Gastwerk Hotel, Hamburg

Designhotel ÜberFluss, Bremen

Lux 11 Berlin-Mitte

25hours tailored by Levi’s, Frankfurt

Cerês am Meer, Binz




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