Poll reveals what factors make a ‘dream’ holiday

Friday 6, August 2010


Poll reveals what factors make a ‘dream’ holiday


New research by the UK’s leading online independent travel agent has revealed that a three week vacation with a private villa for accommodation in a destination with an average temperature of 28°C Brits would consider a ‘dream’ holiday to be.


One of the UK’s leading online independent travel agents has conducted research of 1,826 people to uncover what factors would make up a ‘dream’ holiday for the majority of British holidaymakers. 


The study by found that the optimum temperature for a ‘dream holiday’ would be 28°c on average, whilst the dream choice of accommodation for most was a private villa; something which 78% of respondents agreed on. 


When asked, ‘how long would your ‘dream’ holiday last for?’ two thirds, 67%, agreed that three weeks was ideal. Respondents were also asked to specify how close they would like their accommodation to be to the beach and 59% of people stated 100m would be ‘perfect’. 


The poll also aimed to find out how much spending money Brits would have on their ‘dream’ holiday, ‘within reason’, and 81% said £1000 per week would be the perfect amount. 


Almost all, 98%, of the people who took part in the poll said their dream holiday would be on an ‘all inclusive’ basis; despite this, 76% would also like to eat out every evening. 


When asked, ‘if you could go anywhere in the world, where would you consider to be your ‘dream’ holiday destination?’ the most popular answer was the Seychelles, with 1 in 5, 21%, agreeing. 


Chris Brown, co-founder of, commented on the findings; 

“We’re all about giving our customers a memorable holiday, so we were eager to find out what exactly a ‘dream’ vacation was to most people. I was surprised 3 weeks was considered a perfect holiday for the majority, as I really thought it would be longer. 


“When we looked more into it however, we found that 41% thought they would miss home by the fourth week. It’s really interesting to break it down like this and see all the factors that make up a “perfect” holiday for the majority.” 


He concluded, “Usually, it would appear everyone has their own preferences when it comes to holidays abroad, but our study has found that when it comes down to it, people share pretty similar opinions on what a ‘dream’ holiday really is.” 



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