Sainsbury’s becomes official sponsor of London 2012 Paralympic Games

Wednesday 5, May 2010


Sainsbury’s becomes official sponsor of London 2012 Paralympic Games


The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed Sainsbury’s as its first ever Paralympic-only sponsor, becoming a Tier One Partner of the London 2012 Paralympic Games.



This historic commitment to the Paralympic Movement is the largest sponsorship ever of a Paralympic Games.


Sainsbury's is working with LOCOG between now and 2012 as it seeks to deliver a spectacular sporting showcase for the world's greatest Paralympic athletes. Sainsbury's will utilise its network of more than 850 stores to help promote the Paralympic Games in the run up to 2012 and will make Paralympic Games and ParalympicsGB merchandise available across the UK. As part of its commitment to LOCOG, Sainsbury's will run a media campaign in 2012 to support the Paralympic Games and its colleagues will have the opportunity to be seconded to LOCOG.


LOCOG Chair Seb Coe commented: 'The support for the Paralympic Games in the UK is incredible and I'm thrilled that we are now in a position to confirm our first stand-alone Paralympics sponsor.


'Sainsbury's will become a valued partner of the Paralympic Movement and will help us to promote the Games to the sport-loving public of the UK. We take great pleasure in welcoming them to the London 2012 Paralympic family.'




Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share