Sol Melia and Miles and More reach a cooperation agreement for loyalty programmes
Monday 22, February 2010
The Spanish hotel company Sol Meliá, global leader in resort hotels and the largest hotel chain in Spain, has entered a partnership with the frequent flyer programme Miles & More which allows customers of both companies to enjoy the benefits of both of their loyalty programmes from 1 March.
Members of the Sol Meliá mas programme will be able to exchange their mas points for Miles & More award miles at a rate of 2 mas points = 1 award mile and thus enjoy all of the benefits of the programme.
Miles & More members will also be able to earn up to 500 miles per stay in any of the Sol Meliá hotels worldwide at all eligible rates.
The agreement forms part of a Sol Meliá sales strategy which aims to strengthen its positioning and competitiveness through alliances with other leading companies in the travel industry which focus on commercial synergies and efficiency while also guaranteeing the availability of the best possible products for customers. Iberia, Air Europa, Air Berlin and Copa Airline have already entered a strategic agreement with Sol Meliá. Now, through the partnership with Miles & More, Lufthansa, Lufthansa Regional, Adria Airways, Air Dolomiti, Austrian Airlines, Brussels Airlines, Croatia Airlines, LOT Polish Airlines, Luxair and SWISS are joining a wide range of Sol Meliá partners.
About Miles & More
Founded in 1993, Miles & More started with only seven partners from the hotel and rental car industry. Today, Miles & More is Europe's biggest frequent flyer programme with 18.5 million members and partners from almost every area of life. No other frequent flyer programme in Europe offers more possibilities for earning and exchanging miles. There is a choice of 22 Star Alliance and over 20 other airline partners, which adds up to 19,250 flights to 1042 destinations in 168 countries every day. And all around the globe, there are appealing offers for members by more than 100 partner companies offering the customers freedom of choice in how they want to earn or spend their miles.
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