St. Kitts Telegraph campaign launches first online video

Monday 18, April 2011


St. Kitts Telegraph campaign launches first online video


The first of five promotional videos, showcasing the destination of St. Kitts, has been launched on the St. Kitts micro-site, created on the prestigious Telegraph website, as part of an on-going promotion with the Telegraph Media Group (TMG). The video, entitled ‘Wildlife and Nature’, features the island’s spectacular underwater life and diving facilities available to visitors as well as the beauty and diversity of the island’s lush rainforest.


The video also features key St. Kitts partners including Captain Crabby of Dive St. Kitts, who enthuses the delights of diving off the coastline to view the array of dive sites and underwater life while Greg Pereira from Greg Safari’s describes the wonders of the wildlife, flora and fauna that visitors will experience as they hike through the St. Kitts rainforest.  


Filmed on location in St. Kitts during a recent visit by the Telegraph Create team, the Wildlife and Nature video follows the launch of the first ever St. Kitts travel supplement in the Daily Telegraph, distributed on 19th March. The video is hosted on the Telegraph’s St. Kitts micro-site which also offers readers the full range of stories featured in the supplement as well as a gallery of stunning photographs and an opportunity to win a 7-night holiday to St. Kitts with British Airways and St. Kitts Marriott Resort. 


Four further videos will be rolled out over the next six weeks offering viewers an insight into the island’s excellent cuisine, its fascinating history, heritage and cultural attractions and alsothe many land and watersports available on the island.


Rosecita Jeffers, CEO of the St. Kitts Tourism Authority said, “Partnerships are key to St. Kitts' success in the UK market and we are delighted to be launching such an exciting campaign with the Telegraph Media Group.  We believe that the Telegraph's audience would be intrigued with what the island has to offer and, working closely with our airline partner BA, we are showcasing the 'real' destination in this campaign to give them a true feel of the island. 


Richard Tams, head of UK & Ireland sales, said: "British Airways enjoys an excellent relationship with Minister Skerritt and his team. Since the launch of the first flight and second service we have worked very closely to ensure that our joint marketing efforts have increased awareness of St Kitts in the UK market.  Thanks to our partnership with the Telegraph Media Group we hope to bring the island of St Kitts to many more UK consumers and look forward to seeing them disembark our aircraft in St Kitts over the coming months."


The St. Kitts Tourism Authority extends its gratitude and thanks to all island partners for their full support to this promotion.  This project has been a true collaboration between UK and on-island partners.



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