Starwood Hotels and Resorts brings consumers access like no other experiences through expanded partnership with Cirque du Soleil in North America

Friday 9, March 2012


Starwood Hotels and Resorts brings consumers access like no other experiences through expanded partnership with Cirque du Soleil in North America


Starwood Hotels and Resorts Worldwide and its award-winning Starwood Preferred Guest loyalty program has announced an exclusive new, extended partnership with Cirque du Soleil, the world-renowned live entertainment company, that now includes Starwoods North America Division.


The extended alliance, including allnine Starwood brands, builds on the success of the existing partnershipbetween Cirque du Soleil and Starwood Preferred Guest inStarwoods Europe, Africa and the Middle East Division.

Starwood is now the Official Hospitality and Accommodations SupplierPartner of Cirque du Soleil U.S. and Canada Big Top and ArenaTouring Shows, as well as the U.S. Theatre Show Zarkana".

Through this innovative partnership, SPG offers members the opportunityto go On Stage with SPG by transforming Starpoints into a varietyof extraordinary experiences including behind-the-scenestours, Q&A sessions with Cirque du Soleil production staffand performers, access to the Tapis Rouge", and tickets forpremiere nights to Big Top shows in each market, including TOTEM",OVO"and KOOZA". Members also have access to premium tickets for the two Cirquedu Soleil Theatre productions  Zarkana and IRIS-A JourneyThrough the World of Cinema"; in addition to arena shows such as Quidam"and Dralion".

The first of many On Stage events kickoffs off on March 10thwith an exclusive SPG Family Fun Day at OVO" in Santa Monica.Selected members can bring their children to experience VIP showtickets, private performance workshops with some of OVOs artists, facepainting, Q&A, gifts, pre-show and intermission access to the TapisRouge" to enjoy delectable food, wine and cocktails surrounded by Cirquedu Soleil-inspired décor.

The latest Cirque du Soleil Moments available can be explored byvisiting

The expanded partnership with Cirque du Soleil brings togethertwo award-winning global brands committed to creating memorableexperiences, said Chris Holdren, Senior Vice President, StarwoodPreferred Guest. Starwood was drawn to Cirque du Soleil for itsinnovative and theatrical, character-driven approach and its integrationof style and themes from around the world. Now even more of our guestsand SPG Members will have access to an incredible line-up of Cirquedu Soleil experiences that they can share with friends, family andloved ones.

The partnership also offers members pre-sale and discounted tickets ofup to 20% off performances. Additionally, Starwood hotel properties areoffering tickets packages that include 10% off stays in North Americancities including New York, Los Angeles, Santa Monica, San Francisco, SanJose, Toronto, Montreal, and Quebec with many more to come. Hotelproperties in these markets will feature Cirque du Soleil inspiredcocktails, branding, signage, costume displays and giveaways.Geo-targeting has been integrated within the Cirque du Soleil websiteto exclusively show Starwood properties within close proximity to Cirquevenues. Starwood is also leveraging this partnership to host keycorporate customers and owners. And, to further its commitment to thepartnership, Starwood hotels have become home for hundreds of Cirquedu Soleil performers and their families around the world as theytour for months at a time.

To explore current Starwood Hotel Cirque du Soleil offers visit



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