Starwood shakes up the status quo introducing round-the-clock check-in for most loyal Starwood Preferred Guest members

Thursday 2, February 2012


Starwood shakes up the status quo introducing round-the-clock check-in for most loyal Starwood Preferred Guest members


With Your24, a groundbreaking new benefit has announced, Starwood Hotels and Resorts will abolish set check-in and checkout times for select Starwood Preferred Guest elite members and introduce round-the-clock check-in at all Starwood hotels and resorts.


While tradition has long held hotel check-in to 3 p.m., Starwood isbucking convention to give its most frequent travelers complete controlof their check-in and checkout times. A member who chooses to check inat 10 p.m. wont have to checkout until 10 p.m. on their day ofdeparture, 24 hours later. Platinum SPG members who spend 75+ eligiblenights at Starwood hotels can request Your24 service.

Were constantly striving to make travel as personalized as possiblefor Starwood Preferred Guest Members, and that means fresh thinkingaround long-standing industry practices, said Mark Vondrasek, SeniorVice President for Distribution, Loyalty & Partnership Marketing atStarwood. Your24 reflects very clearly that the preferences of ourguests drive how we do business, and thats another reason why Starwoodand SPG have earned such intense loyalty with global travelers.

Your24 is part of a suite of new elite benefits launching March 1, 2012,that make the award-winning Starwood Preferred Guest the richest eliteprogram in the industry. With the new SPG enhancements, the more youstay, the richer it gets with more points, first of its kind benefitssuch as confirmable 24-hour check-in, the addition of lifetime status,access to a dedicated Starwood ambassador, confirmable upgrades and freebreakfast.

Starwood recently reported that elite membership in Starwood PreferredGuest has doubled over the past five years. Whats more, they arespending 60% more than they did five years ago.



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