TAP again the “World’s leading airline to South America”

Tuesday 9, November 2010


TAP again the “World’s leading airline to South America”


For a second year in a row TAP Portugal was awarded the World’s Leading Airline to South America at the Grand Final Gala ceremony of the 17th edition of the World Travel Awards (WTA), held yesterday evening, November 7th, at the famous Grosvenor House Hotel in Mayfair, London. The ceremony took place on the eve of this year’s World Travel Market.


Launched 17 years ago, with the aim of acknowledging, rewarding and celebrating the pursuit of excellence across all sectors of the international travel and tourism industry, the World Travel Awards, described by the Wall Street Journal as the “Oscars” of the industry, are today the most prestigious accolades within this global industry. 


The winners of the 2010 WTA Grand Final were announced at the annual world gala event, thus culminating a worldwide grand tour to find the very best brands all over the world, in the wake of a year-long voting process covering 160 countries, 3,600 nominees in 919 different categories and over 183,000 votes cast. 


At the occasion, Luiz Mór, Executive Board Member of TAP Portugal, said: “We are delighted for TAP becoming a winner of the WTA award for the second successive year. That means a great deal and recognises the hard work we have consistently developed in recent years to promote and reinforce our service to South America, especially to Brazil, where TAP stands out as the international leading airline, connecting over 30 cities in Europe to nine different gateways: Rio de Janeiro, Sao Paulo, Campinas, Brasilia, Belo Horizonte, Salvador, Recife, Natal and Fortaleza”.


“It is wonderful to know that, despite growing competition from other mega carriers serving the region, TAP’s leadership to South America has been acknowledged by voters within the internationally acclaimed World Travel Awards process. For us, such a distinction translates into an even greater responsibility towards our customers and trade partners whilst rewarding all our efforts”.


In a direct competition with companies such as Air France, American Airlines, British Airways, Iberia and TAM, TAP sees now its leadership reconfirmed in 2010, having meanwhile launched Campinas as a new destination this year. Up to last October-end, the company carried nearly 1,200.000 passengers to Brazil, showing a 29 per cent increase year-on-year.


The WTA winners result from online voting cast by the general public as well as executives working in travel & tourism, the majority of which are travel agents around the world.



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