TAROM Airlines joins SkyTeam
Tuesday 29, June 2010
TAROM Romanian Air Transport officially joined the SkyTeam global airline alliance at a ceremony held in Bucharest on 25th June.
By welcoming TAROM into SkyTeam, the alliance further strengthens its network reach in Central and Eastern Europe. TAROM becomes the 13th carrier to join SkyTeam, which marked its 10th anniversary on 22 June.
The SkyTeam alliance brings TAROM important opportunities for its future growth by bringing access to a global network offering 898 destinations in 169 countries. Effective today, TAROM passengers can earn and redeem frequent flyer miles when flying on all services operated by SkyTeam member airlines. Members of other SkyTeam airlines’ frequent flyer programs can also earn and redeem miles when travelling on TAROM-operated flights.
TAROM’s joining into the SkyTeam Alliance was officially announced in Bucharest, by Mr. Radu Berceanu, Minister of Transportation from Romania, Mrs. Ruxandra Brutaru, President and CEO of TAROM Airlines, Mr. Leo van Wijk, Chairman of the SkyTeam Governing Board, Mr. Marie-Joseph Malé, Managing Director of SkyTeam and Mr. Dominique Patry, Vice President International and Alliances at Air France.
Over the past two years, TAROM has worked intensively to fulfill the alliances’ membership requirements, ranging from customer service elements such as the recognition of frequent flyer programs, lounge access and priority baggage handling, to establishing codeshare agreements with SkyTeam members.
“By joining the SkyTeam Alliance, TAROM opens a new page in its 55 years of history,” said Mrs. Brutaru. “Implementing the joining process was quite challenging, because we had to concentrate, in 2009 - a year defined by the global economic crisis - on regaining our market share and obtaining an increase in passenger numbers of up to 20%. It is indeed a historical event, acknowledging our staff’s professionalism and high quality service.”
“As we continue to expand our network around the globe, Europe remains a key strategic market for our alliance. We are proud to welcome Romania’s national carrier into our alliance today, further underling SkyTeam’s commitment to Central and Eastern Europe. TAROM firmly contributes to this promise, by adding 11 new destinations to the SkyTeam network,” said Leo van Wijk.
“SkyTeam now comprises seven European airlines, offering a comprehensive network throughout the continent, as well as hundreds of nonstop intercontinental flights to Asia, Africa, North and Latin America each day,” said Marie-Joseph Malé. “A number of SkyTeam carriers already serve TAROM’s hub in Bucharest and SkyTeam corporate customers will benefit from the inclusion of TAROM in all the global deals we offer clients, helping to facilitate trade and commerce between Romania and the rest of the world.”
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