TAT to organise 8 events to bring back the famous Thai “Smile”

Friday 13, August 2010


TAT to organise 8 events to bring back the famous Thai “Smile”


The Tourism Authority of Thailand (TAT) will organise eight special events around the theme of the famous Thai smile in a bid to rebuild the good image of Thai tourism and facilitate the return to normalcy following the recent political disturbances.


Ms Pensuda Priaram, the TAT’s Deputy Governor for Tourism Products and Business, stated that the “Smile@Siam” events will be held in August-September as a sequel to the “Smile@Ratchaprasong” event, which was organised earlier at Bangkok’s busy Ratchaprasong Intersection and enjoyed tremendous success.


She said the activity is designed to help restore the liveliness of the Thai capital and the provincial areas, rebuild confidence among foreign tourists and promote domestic tourism. Details of the events are as follows:


  1. “Smile@Siam” will be held from 14 to 15 August 2010 during 10.00-22.00 hrs at Bangkok’s Siam Square shopping district and adjacent areas. It will be a golden opportunity for shoppers to purchase brand name products at discounted prices. Many entertainment performances will be held at four main stages at Siam Square Soi 3, Siam Paragon Shopping Complex, Siam Center and MBK Center.
  2. 1st Smile in the Park (Musical in the Park) will be held from 21 to 22 August 2010 during 11.00-21.00 hrs at Lumpini Park, Bangkok.
  3. International Taste 2010 Amazing Thailand will be held from 10 to 12 September 2010 at Fountain Courtyard, Siam Paragon, Bangkok.
  4. “Smile@Khao San Road” which will be held from 11 to 12 September 2010 during 16.00-24.00 hrs at the popular backpacker area Khao San Road and Soi Rambudtree, Bangkok.
  5. 2nd Smile in the Park (Musical in the Park) will be held from 18 to 19 September 2010 during 11.00-21.00 hrs at Benjakitti Park, Bangkok.
  6. Thai Tourism Festival @Udon Thani will be held from 27 to 29 August 2010 during 11.00-23.00 hrs at UD Town, Udon Thani province.
  7. Thai Tourism Festival @Surat Thani will be held from 3 to 5 September 2010 during 11.00-22.00 hrs at Surat Thani Cooperative Office, Punpin district in Surat Thani.
  8. Thai Tourism Festival @Suphan Buri, which will be held from 24 to 26 September 2010, during 10.00-22.00 hrs at Suphan Buri Provincial Stadium in Suphan Buri.


The events in the three provinces is aimed at boosting domestic tourism between the regions and contributing to a better distribution of tourism income across the country.


TAT expects that these events will help both domestic and foreign tourists further enjoy their shopping, entertainment and sight-seeing experience.



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