Thailand urged to explore new tourism routes

Saturday 27, April 2013


Thailand urged to explore new tourism routes


Thailand is being urged to explore new tourism routes to connect with neighbouring countries to respond to rising demand when more tourists visit the Asean region.


The Association of Thai Tourism Marketing (ATTM) urged the government to support small tourism-related associations to help them promote tourism in a sustainable manner, said president Mingkwan Metmowlee.


To celebrate its first anniversary, the association encouraged member operators to survey new tourist destinations in a bid to develop new products and services. One new destination is Kaeng Krachan Dam, which is in the same area of Phetchaburi province as Khao Phanoen Thung mountain and Thai Song Dam village.


ATTM members also surveyed Chiang Rai's Chiang Khong district, which borders Laos, and Kanchanaburi's Sangkhla Buri district, adjacent to Myanmar.


This year, members will start surveying the R3A (Thailand-Laos-Kunming in China) and R3B (Thailand-Myanmar-Da Lau in China) routes.


At the general ATTM assembly yesterday, Kriengsak Charoenwongsak, a senior fellow at Harvard University's Center for Business and Government, said the government's 2.2-trillion-baht tourism revenue target in 2015 should have strong support from the government's planned infrastructure projects.


He suggested the government invest in infrastructure projects with populist budgets, annual budgets, more taxes or joint funding with the private sector instead of trying to utilise bank borrowing.


"The huge investments will not have an immediate and direct effect on tourism because most of the money will go to railways and roads. However, the new transport network will finally benefit tourism and encourage tourists to travel more," Mr Kriengsak said.


Tour operators should link tourism routes with high-speed train stations in the near future.


In Thailand, favouritism still undermines efficiency in many organisations. An overseas deployment is a kind of reward for favoured people rather than a place for quality personnel, he said.


Many tourism-related organisations lack policy flexibility and serious, clear strategies, said Mr Kriengsak.


Although the government is attempting to attract premium tourists to drive revenue, most foreign visitors to Thailand could still be categorised in the mass market.


"All tour operators and related businesses should join forces to pressure the government to work on not only the number of visitors but also other factors that will genuinely be useful for the overall tourism industry," Mr Kriengsak said.



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share