Tourism in 2012 will increase in the UK due to Olympics in London

Saturday 4, September 2010


Tourism in 2012 will increase in the UK due to Olympics in London


Research and Markets has announced the addition of the "United Kingdom Tourism Report Q4 2010" report to their offering.


Business Monitor International`s United Kingdom Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the United Kingdom`s tourism industry.

A great number of visitors will be travelling the UK to attend or be a part of the 2012 Olympics and Paralympics in London. Although tourism in 2012 will increase due to the amount of people from around the world who will attend the games, tourism arrivals are also forecast to increase following the events. The legacy effect of the games, thanks to the media exposure and publicity associated with the Olympics 3.9bn people watched the 2000 Olympics in Sydney can last for up to a decade following the event. According to research by the national tourism agency VisitBritain, VisitLondon and Oxford Economics, for the post-games period of 2013-2017, a legacy effect worth GBP1.27bn is forecast for the UK and of GBP0.88bn for London.


After dropping in 2009 to US$27.26mn, tourist expenditure is beginning to climb back up in 2010, reaching an estimated US$28.38mn by the end of the year. BMI forecasts expenditure by tourists in the UK to continue to increase, totalling nearly US$40mn in 2014. Also forecast to increase is tourism expenditures contribution to the UKs GDP. In 2010, tourism expenditure is forecast to account for 2.01% of GDP. This is expected to increase to 2.40%, by the end of our forecast period. Direct industry employment, which in 2009 stood at 1.43mn, is forecast to increase as a result of the 2012 Olympics.


Europe is the UKs main source market for inbound tourism. The region is forecast to account for 24.43mn tourists in 2010, and this is predicted to increase to 30.98mn by 2014. In second and third place are the Asia Pacific region and North America. In 2010, 4.37mn tourists are expected to visit the UK from North America, while 3.40mn will come from Asia Pacific. By 2014, Asia Pacific and North American arrivals are forecast to be level at about 4.45mn inbound arrivals each. In terms of individual countries, the US was in the first place in 2007, but has since been overtaken by France, which is forecast to provide 4.15mn tourists by 2014.


After decreasing in 2009 and 2010, international tourism expenditure by UK residents is forecast to increase from US$86.44mn in 2011 to US$110.51mn in 2014. In line with this forecast, the amount of total departures by residents is also forecast to increase, from 68.69mn in 2010 to a forecast 78.42mn in 2014. The majority of UK residents visit Europe, with an estimated 53.23mn heading to the region in 2009 and a forecast 58.85mn travelling to Europe in 2014. In distant second and third place are North America and Asia Pacific. In 2009, 4.57mn UK residents are estimated to have travelled to North America, while 4.09mn travelled to the Asia Pacific region. Out of the two regions, Asia Pacific will have experienced the most growth by 2014, with 6.56mn UK residents making it their destination of choice, and only 4.66mn going to North America.


The UK hotel industry is forecast to grow. Despite the recession, and for some hoteliers because of it, operators are expanding in the UK. The UKs largest hotel operator, Whitbread, plans to open 29 hotels in 2010 and steadily increasing that number thereafter. A third Four Seasons hotel is scheduled to open in 2014 in London and the budget hotel chain Travelodge is building 13 new hotels in and around the UKs leading cities, with four in the London area.



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