Travel industry recovering from recession, WTM delegates told

Wednesday 10, November 2010


Travel industry recovering from recession, WTM delegates told


People are rediscovering travel following the recession, according to data unveiled on the second day of World Travel Market, the premier global event for the travel industry.


Latest figures from the World Travel & Tourism Council show that worldwide, travel and tourism’s gross domestic product is expected to rise by 2% this year, compared with a forecast in January of only 0.5%.


However, the WTTC has urged caution, pointing out this sudden growth spurt means that tourism GDP in 2011 will grow by only 2.7%, compared with 3.2% forecast in January.


Figures from the United Nations World Tourism Organization for the first nine months of this year confirm the progressive recovery of the industry with a 7% increase in international arrivals compared with the same period in 2009.


A high-profile Summit, attended by more than 150 government tourism ministers and their aides, heard about the importance of tourism during the economic recovery. Taleb Rifai, Secretary General of the UNWTO, said: “Tourism should be seen as part of the solution.”

The summit illustrated how governments around the world prioritise tourism differently. China was seen as one of the most progressive, with its central government identifying tourism as one of the country’s key industries, giving it the backing to grow.


Taxation was a recurring theme during the Summit and elsewhere during the day. Ken O’Toole, Ryanair’s New Route Development Director warned airports that the carrier would pull routes if airport charges were increased. On the other hand, airports which reduced fees would see more business.


Other WTM sessions confirmed the search for value among consumers during the past 12 months. A survey of 2,500 US consumers by the Ypartnership and Harrison Group found that their biggest fear was over-paying for travel. A total of 81% of said they were looking to save money on their travel plans, while 35% said they waited for sales before purchasing.


Another showed how cruising bucked the trend during 2010 as consumers increasingly recognised this all-inclusive type of holiday as value for money. Last year saw several additional vessels enter the ex-UK market, which means Northern Europe has now overtaken the Caribbean in terms of annual cruise visitors.


Cruise chiefs at a WTM debate called for joint marketing agreements between cruise lines and ports similar to those struck between tour operators and resorts and airports and low-cost airlines.


Cruise bosses agreed that passengers bought their product on the basis of itineraries, rather than individual ship preference.


Cunard President Peter Shanks urged Cruise Baltic – which represents 27 ports in 10 countries – to “squeeze out more money” for marketing the region and its offerings.



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share