Virgin Blue takes AVATAR sky high

Friday 30, April 2010


Virgin Blue takes AVATAR sky high


The highest grossing film of all time, AVATAR will be available on Blu-ray and DVD on April 29, 2010 in Australia. To mark the release of the record breaking film, Twentieth Century Fox has aligned with Virgin Blue to fly AVATAR into the hands and homes of Australians nationwide.



On the day of the AVATAR DVD and Blu-Ray launch, 29 April 2010. a Virgin Blue Boeing 737 will be transformed into an Avatar inspired jet. 20 lucky AVATAR enthusiasts who won competitions around the country will be the first to fly in the jet from Brisbane to Sydney. The winners will be accompanied by Virgin Blue Crew, Virgin Blue VIPs, 20th Century Fox VIPs and media.


To ensure that the experience remains AVATAR inspired, the 20 competition winners and members of the Virgin Blue crew will be made-up prior to the flight to look like their very own Na'vi AVATAR for this once in a lifetime opportunity.


Kristen McGrath, Associate Director of Publicity and Promotions for Twentieth Century Fox Home Entertainment, said: "It seems only appropriate that the launch of the highest grossing film of all time in Australia should be marked with such a unique event.


"To partner with Virgin Blue, an airline that is renowned for pushing the boundaries, to recreate the amazing aesthetics of the film during the stunt only further reinforces the creativity of the film. The launch of AVATAR on DVD and Blu-ray allows fans to return to the world of Avatar in the comfort of their own home as the land of Pandora comes alive in their living rooms."


Also, consumers who purchase the AVATAR Blu-ray DVD can redeem $50 towards a Virgin Blue'Blue Holiday'.


To reinforce the commitment to consumer engagement in the partnership, Virgin Blue is offering competition entrants the chance to win one of five exclusive VIP AVATAR Experiences in LA.


Details of the competition are at


Heather Jeffery, Virgin Blue General Manager of PR & Communications, commented: "We're very particular about who and what appears on the exterior of our aircraft, last year our Black Eyed Peas jet was hugely popular and this year we're thrilled to be part of the continuing excitement about AVATAR.


"This is a broad ranging promotional partnership and our team are having great fun with it. Twentieth Century Fox's AVATAR is a ground-breaking film that pushes the boundaries and at Virgin, we can certainly relate to that."


"This is the start of the partnership with the epic film as we offer our loyal Guests exclusive opportunities to engage and enjoy the movie."

The must-own AVATAR Blu-ray release provides the ultimate high definition experience ever for home viewing audiences. Recognized for its optimum picture and sound, the film's masterful cinematography, art direction and visual effects lends itself to awe-inspiring clarity when viewed on Blu-ray Disc.


Since its global theatrical release last December, AVATAR has continued to make motion picture history. Written and directed by James Cameron and produced with his long-time collaborator Jon Landau, AVATAR stars Sam Worthington, Zoë Saldana, Sigourney Weaver, Stephen Lang, Michelle Rodriguez, Giovanni Ribisi, Joel David Moore, CCH Pounder, Wes Studi and Laz Alonso.


The Oscar® and Golden Globe® winning epic is the highest grossing film of all time, taking in over $2.7 billion (US) in worldwide box office with over $1.9 billion (US) derived from international markets. Director James Cameron takes audiences to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization.


Go over to Virgin Blue to find out more about the AVATAR partnership or to book flights.




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