Virgin Holidays Expands Social Media Strategy

Thursday 3, June 2010


Virgin Holidays Expands Social Media Strategy


Virgin Holidays will soon launch their own social media solution. Following an increasing trend for onsite social media, Virgin Holidays are adopting the white-labelled Visitor Review solution from Digital Visitor to better interact with their existing customers, while reaching out to more.


The solution will allow Virgin Holidays customers to share and exchange their travel experiences by posting photos, videos and reviews of destinations they travel to globally.


All of this user-generated content will be displayed on the relevant pages of the Virgin Holidays website, allowing visitors to see authentic experiences from other like-minded travellers.


A key objective for implementing this onsite social media solution is to provide Virgin Holidays with a real measurable ROI by increasing organic traffic to their website, increasing the browsing time of their customers and increasing the number of enquiries and conversions from booking pages displaying social media content and reviews.


Virgin Holidays’ Web Marketing Manager, Katherine Harris, says: “Social media and reviews are becoming an increasingly important part of people’s decision making process when deciding where they want to go on holiday. We are excited to be working with Digital Visitor on this project to gather an expansive collection of photos, videos and text reviews of the holiday experiences we offer”.


“We’re focussing on showing a real ROI for this activity such as increased traffic to the website, increased browsing time, and overall a greater visitor loyalty to the Virgin Holidays website, by providing holiday makers with the kind of information they are really looking for. We want to be able to help our online visitors really visualise our excellent locations across the world and imagine being there themselves.”


Anthony Rawlins, Managing Director of Digital Visitor, adds: “We are delighted to be working with one of the leading brands in the travel industry. This partnership with Virgin Holidays validates our confidence and the impact our Visitor Review product has achieved in the industry”.


Virgin Holidays will be launching this application on their website in July.





Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share