VisitBritain and British Airways jointly launch a campaign

Monday 11, October 2010


VisitBritain and British Airways jointly launch a campaign


UK national tourism agency VisitBritain and British Airways have launched a new campaign, emphasising the emotional allure and authenticity of attractions that can be found across Britain.


The promotion, aimed at VisitBritain’s most lucrative ‘Classic’ traditional tourism market, offers travellers powerful images of the diversity Britain has to offer - and shows how getting here has never been easier with British Airways. According to the agency, the campaign brings the attractions to life by adapting the ‘mode dial’ found on cameras across the world to display the wealth of British icons tourists can enjoy.


The global campaign, which is being financed 50-50 by British Airways and VisitBritain, offers special fares to economy passengers.


The joint activity also moves beyond pure advertising into areas such as media familiarisation trips and syndication of VisitBritain web content onto and consumer databases.


Laurence Bresh,director of Marketing, VisitBritain said: “Britain has more attractions per square mile than anywhere else in the world and we think the ‘Classic’ campaign will inspire visitors to travel the length and breadth of the country.”


The first phase of ‘Classic’ will see the campaign launched in Europe followed by the rest of the world in the following markets: Austria, China, Czech Republic, Denmark, Finland, GCC, Greece (January 2011), Hong Kong, Hungary, India, Japan, Norway, Poland, Portugal, Russia, Sweden and Switzerland.





Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share