VisitBritain ties up with BA, easyjet for a new campaign
Wednesday 27, January 2010
VisitBritain has tied up with British Airways and easyJet to encourage visitors to travel to cities across the country.
The national tourism agency is launching a ‘Cities’ campaign in partnership with these two airlines.
The campaign focuses on 10 cities with a bespoke website and positioning line for each of the locales. The airlines will offer low cost flights from 12 European countries to dovetail with the promotion. The cities include Cardiff, Edinburgh, Glasgow, London, Birmingham, Bristol, Liverpool, Manchester, Newcastle and Oxford.
The campaign microsite, www.visitbritain.fi/cities, will depict two contrasting selling points of each city.
Laurence Bresh, marketing director, VisitBritain said, “The ‘Cities Campaign’ will not only help make visitors’ money go further but it raises awareness of ten key cities around Britain which offer great value for money and engaging cultural experiences. Whichever city the visitor is lucky enough to experience, they all combine an incredibly rich combination of centuries of history and heritage, rural landscapes with dynamic and vibrant atmospheres.”
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