VisitBritain welcomes 2012 Games tourism legacy challenge

Tuesday 15, June 2010


VisitBritain welcomes 2012 Games tourism legacy challenge


Sandie Dawe, CEO of VisitBritain, the national tourism agency, said: "We are delighted that our new Secretary of State has prioritised the delivery of a lasting tourism legacy from our hosting of the 2012 Olympic and Paralympic Games."


"This is the world’s greatest sporting event and we intend to put on the world’s biggest party to showcase all that is best about our people, arts, culture, heritage and hospitality.


VisitBritain will rise to the challenge that the Secretary of State has set of delivering £1 billion of Marketing and PR, showcasing Britain in our top developing and mature markets and to work with our Ministers to create a marketing pot match-funded by the industry.


We are already well positioned to pick up the baton, with a clear strategy to enhance our image as a visitor destination, maximise the economic benefits for tourism across the UK and deliver a world-class welcome to visitors in 2012 and beyond. The Olympic and Paralympics Games present a once-in- a-generation opportunity to raise awareness of Britain across the growth tourism markets of Asia and reinvigorate our appeal in core markets such as the USA where we have lost ground.


We look forward to working with the Secretary of State and Tourism Minister to deliver the best marketing strategy ever seen from a host nation and securing sustainable growth for Britain’s tourism industry to ensure that Britain remains a world-class tourist destination.”





Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share