World Travel Market 2010 to generate more travel industry business than ever before

Friday 1, October 2010


World Travel Market 2010 to generate more travel industry business than ever before


Survey of Meridian Club reveals members are poised to sign more contracts worth a greater amount than in 2009.


World Travel Market 2010, the premier global event for the travel industry, is poised to be the catalyst for even more travel industry business deals than ever before, reveals a poll of Meridian Club Members - WTM’s senior buyers network.


World Travel Market 2009 led to a massive £1,139 million of travel industry deals, with almost two-thirds (64%) of the Meridian Club members polled stating they expect to conduct a greater amount of business (in monetary value) at WTM  2010 than they did at WTM 2009.


More than a third (34%) expect to conduct about the same amount of business at this year’s WTM as they did at last year’s, with only 2% expect to conduct less business at WTM 2010.


WTM 2010 will be the biggest-ever World Travel Market due to the £165 million expansion of host venue ExCeL, London. The event has a number of new features to attract new exhibitors including the WTM Sports Pavilion and the first exhibition floor WTM Technology Presentation Theatre.


Six out of ten Meridian Club members expect to sign more business deals with a greater number of exhibitors at WTM 2010 than they did at WTM 2009.


Three out of ten Meridian Club Members expect to conduct between 11% and 25% more business (in monetary value) this year than they did in 2009. A further 35% expect to conduct up to 10% more business than in 2009.


To help facilitate business between exhibitors and buyers there will be a Meridian Club lounge in both exhibition halls for the first time.


Furthermore, The Meet The Meridian Club Buyers (Speed Networking) has also been expanded for 2010 with a new UK & Ireland and Technology and Online Travel session.


World Travel Market Exhibition Director Simon Press said: “World Travel Market is all about facilitating business between exhibitors and the industry’s senior buyers in the WTM Meridian Club.


“I am delighted Meridian Club members are telling us they expect to conduct a greater number of business deals leading to larger monetary value than ever before.”


World Travel Market polled 187 Meridian Club members.



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