WTM 2010 experiences phenomenal visitor numbers

Thursday 11, November 2010


WTM 2010 experiences phenomenal visitor numbers


World Travel Market, the premier global event for the travel, has experienced a phenomenal WTM 2010 with visitor numbers significantly higher than at WTM 2009.


The first day of WTM 2010 saw a record number of visitors attend the event under the My Invitations system, which allows exhibitors to invite their key contacts and people they want to conduct business with over whole event on Monday November 8.


Onsite unaudited figures show a 21% increases in visitors with 6,665 senior industry buyers attending WTM 2010 on the first day.


This increase in My Invitations visitors led to an amazing participation in the expanded Meet The Meridian Club Buyers (Speed Networking) session. Almost 300 buyers took part in the six sessions compared to around 100 when the programme was launched in 2009.


Impressive visitor figures continue on Tuesday with a 41% increase in ministers and aides attending the fourth UNWTO Ministers’ Summit at WTM, making it a record attendance for the event.


Overall onsite unaudited visitors figures for Tuesday November 10 were up 18% on the equivalent day in 2009 with almost 17,000 visitors attending WTM 2010 to meet and negotiate contracts with exhibitors.


World Travel Market Exhibition Director Simon Press said: “I am delighted with the visitor figures for WTM 2010. The impressive increase in My Invitation visitors and buyer participants in the Meet The Meridian Club Buyer (Speed Networking) session on the first day supports the conversations I have been having with exhibitors and buyers that a high amount of business has been conducted at WTM 2010.


“Furthermore, the impressive number of visitors has continued on the second day of the exhibition and is further enhanced by the record number of ministers and aides attending the highly successful UNWTO Ministers’ Summit at WTM.”



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